IDA came with three bottles of liquid and the desire to create a male lifestyle brand from scratch.

We researched 5,000 young adults around the world and found out a thing or two. Firstly, black bottles are cooler than green ones. And, while a 19 yr old might have 270 friends on Facebook, he’s really only got a couple of close mates.

Introducing Three Kings. The first cross-category lifestyle alcohol brand for young men. Three drinks. Three mates. One brand.

IDA came with three bottles of liquid and the desire to create a male lifestyle brand from scratch.

We researched 5,000 young adults around the world and found out a thing or two. Firstly, black bottles are cooler than green ones. And, while a 19 yr old might have 270 friends on Facebook, he’s really only got a couple of close mates.

Introducing Three Kings. The first cross-category lifestyle alcohol brand for young men. Three drinks. Three mates. One brand.

IDA came with three bottles of liquid and the desire to create a male lifestyle brand from scratch.

We researched 5,000 young adults around the world and found out a thing or two. Firstly, black bottles are cooler than green ones. And, while a 19 yr old might have 270 friends on Facebook, he’s really only got a couple of close mates.

Introducing Three Kings. The first cross-category lifestyle alcohol brand for young men. Three drinks. Three mates. One brand.

IDA came with three bottles of liquid and the desire to create a male lifestyle brand from scratch.

We researched 5,000 young adults around the world and found out a thing or two. Firstly, black bottles are cooler than green ones. And, while a 19 yr old might have 270 friends on Facebook, he’s really only got a couple of close mates.

Introducing Three Kings. The first cross-category lifestyle alcohol brand for young men. Three drinks. Three mates. One brand.

IDA came with three bottles of liquid and the desire to create a male lifestyle brand from scratch.

We researched 5,000 young adults around the world and found out a thing or two. Firstly, black bottles are cooler than green ones. And, while a 19 yr old might have 270 friends on Facebook, he’s really only got a couple of close mates.

Introducing Three Kings. The first cross-category lifestyle alcohol brand for young men. Three drinks. Three mates. One brand.

IDA came with three bottles of liquid and the desire to create a male lifestyle brand from scratch.

We researched 5,000 young adults around the world and found out a thing or two. Firstly, black bottles are cooler than green ones. And, while a 19 yr old might have 270 friends on Facebook, he’s really only got a couple of close mates.

Introducing Three Kings. The first cross-category lifestyle alcohol brand for young men. Three drinks. Three mates. One brand.

IDA came with three bottles of liquid and the desire to create a male lifestyle brand from scratch.

We researched 5,000 young adults around the world and found out a thing or two. Firstly, black bottles are cooler than green ones. And, while a 19 yr old might have 270 friends on Facebook, he’s really only got a couple of close mates.

Introducing Three Kings. The first cross-category lifestyle alcohol brand for young men. Three drinks. Three mates. One brand.

IDA came with three bottles of liquid and the desire to create a male lifestyle brand from scratch.

We researched 5,000 young adults around the world and found out a thing or two. Firstly, black bottles are cooler than green ones. And, while a 19 yr old might have 270 friends on Facebook, he’s really only got a couple of close mates.

Introducing Three Kings. The first cross-category lifestyle alcohol brand for young men. Three drinks. Three mates. One brand.