We designed a set of limited edition Crusty Demons cans using dirt bike tricks by famous local riders.

IDA came with three bottles of liquid and the desire to create a male lifestyle brand from scratch.

We researched 5,000 young adults around the world and found out a thing or two. Firstly, black bottles are cooler than green ones. And, while a 19 yr old might have 270 friends on Facebook, he’s really only got a couple of close mates.

Introducing Three Kings. The first cross-category lifestyle alcohol brand for young men. Three drinks. Three mates. One brand.

IDA came with three bottles of liquid and the desire to create a male lifestyle brand from scratch.

We researched 5,000 young adults around the world and found out a thing or two. Firstly, black bottles are cooler than green ones. And, while a 19 yr old might have 270 friends on Facebook, he’s really only got a couple of close mates.

Introducing Three Kings. The first cross-category lifestyle alcohol brand for young men. Three drinks. Three mates. One brand.

Vendors want the best possible price for the sale of their house. What better way to communicate that R&W can deliver this than hearing from happy vendors themselves?

R&W agents used their iPhones to film vendors directly after auction, capturing the feeling of what ‘SOLD’ feels like. The agents then sent the videos directly from their phones to an R&W microsite.

Using smart versioning, the videos appeared in rich media banners on Domain.com.au and RealEstate.com.au the Monday following the auction. This ensured the banners were relevant to potential consumers checking auction results.

The campaign was integrated using standard online placements right through to ‘See what ‘SOLD’ feels like’ sold stickers on auction boards.

The results of the campaign were outstanding and we also delivered an unexpected bonus; new franchisee signs-up to the R&W brand.

Vendors want the best possible price for the sale of their house. What better way to communicate that R&W can deliver this than hearing from happy vendors themselves?

R&W agents used their iPhones to film vendors directly after auction, capturing the feeling of what ‘SOLD’ feels like. The agents then sent the videos directly from their phones to an R&W microsite.

Using smart versioning, the videos appeared in rich media banners on Domain.com.au and RealEstate.com.au the Monday following the auction. This ensured the banners were relevant to potential consumers checking auction results.

The campaign was integrated using standard online placements right through to ‘See what ‘SOLD’ feels like’ sold stickers on auction boards.

The results of the campaign were outstanding and we also delivered an unexpected bonus; new franchisee signs-up to the R&W brand.

What’s it like to live in Ballarat? Where’s the best place for a coffee, pizza or to walk your dog? What’s working life like? These are things only a local can tell you. We conceived and developed a site that lets anyone ask people who live in Ballarat, what’s Ballarat like? The site has six Ballarat ambassadors all from different walks of life. You can chat live, review their answers to other people’s questions and check out their blog - all of which ambassadors maintain through individual content management systems.

What's Ballarat like? Ask for yourself.

View Website

More than 250 children are hit by cars at school crossings every year in Victoria. Our aim was to reduce this toll by vastly improving the visibility of school crossings. Designed and developed for the Victorian Government, the kids’ crossing graphic is a simple, low cost device that acts an emotive deterrent for drivers to slow down while also helping children understand the correct location to safely cross the road.

More than 250 children are hit by cars at school crossings every year in Victoria. Our aim was to reduce this toll by vastly improving the visibility of school crossings. Designed and developed for the Victorian Government, the kids’ crossing graphic is a simple, low cost device that acts an emotive deterrent for drivers to slow down while also helping children understand the correct location to safely cross the road.