We launched SKYY Vodka in Australia by trading off its well-established American West Coast heritage. Iconic drink. Gorgeous models. Red carpet. So LA.

We were commissioned to persuade smokers to take personal responsibility for the appropriate disposal of their cigarette butts and to create a new social norm that makes butt littering unacceptable. Our approach was simple, direct and honest.

We were commissioned to persuade smokers to take personal responsibility for the appropriate disposal of their cigarette butts and to create a new social norm that makes butt littering unacceptable. Our approach was simple, direct and honest.

We were commissioned to persuade smokers to take personal responsibility for the appropriate disposal of their cigarette butts and to create a new social norm that makes butt littering unacceptable. Our approach was simple, direct and honest.

We were commissioned to persuade smokers to take personal responsibility for the appropriate disposal of their cigarette butts and to create a new social norm that makes butt littering unacceptable. Our approach was simple, direct and honest.

Getting Gen Y to engage with a toothpaste brand has never been so much fun. Getcloseup is a user generated, never-ending video clip set to a never-ending track and Gen Y are the stars, doing what their hormone charged bodies do best – Getting Close Up.

Getting Gen Y to engage with a toothpaste brand has never been so much fun. Getcloseup is a user generated, never-ending video clip set to a never-ending track and Gen Y are the stars, doing what their hormone charged bodies do best – Getting Close Up.

Employment sites traditionally compete on volume. Rather than focusing on numbers of jobs, we took the higher ground and asked people to consider their careers by posing the simple question, have you had your career defining moment?

By tapping into the human desire to achieve, the brand has been elevated and its positioning now reflects its name. If you’re looking for a job, seek elsewhere. If you’re looking for a career, turn to MyCareer.